Privacy policy

The Site includes both the corporate and marketing website for the Matchday Live platform (which can be found at matchdaylive.com), as well as the application used by customers of Matchday Live to manage their users and content (which can be found at app.matchday.live). The Site collects corporate, as well as personal data from its visitors and Users.

This Privacy Policy applies to this Site (matchdaylive.com) and to the Matchday Live Application (app.matchday.live) but does not apply to Channel sites (known as the Viewer interface) operated by our customers, on which their viewers watch live and on-demand content. Those sites are governed by the privacy policy published on each viewer interface.

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MATCHDAY MEDIA GROUP LIMITED

10 Albatross Road
Whitchurch
Bristol
BS14 0UH
United Kingdom

Owner contact email: support@matchdaymediagroup.com

Matchday Media Group Limited is the sole Data Controller for Personal Data collected through this Site.

ICO registration number: ZB806892

Among the types of Personal Data that this Site collects, by itself or through third parties, there are:

• Contact and enquiry data: first name; surname; company name; email address; phone number (where provided); job title (where provided); the content of your enquiry or booking request.
• Newsletter data: first name; surname; company name; email address.
• Usage Data: Trackers; number of Users; session statistics; IP address; device information; browser information; operating systems; approximate location derived from IP address (city; region; country); pages visited and navigation paths.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this Privacy Policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User (for example, when submitting the "Book a Call" form or subscribing to our newsletter), or, in the case of Usage Data, collected automatically when using this Site.

Unless specified otherwise, Data requested through our forms is required to respond to your enquiry or provide the requested service. Where Data is marked as optional, Users are free not to provide it without consequences to the availability or functioning of the Site.

Any use of Cookies, or of other tracking tools, by this Site or by the owners of third-party services used by this Site serves the purposes described in this document and in the Cookie Policy, and is subject to the consent choices you make via our consent management banner.

Methods of processing

The Owner takes appropriate technical and organisational security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.

The Data processing is carried out using computers and/or IT-enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases the Data may be accessible to certain types of persons in charge, involved with the operation of this Site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, hosting providers, IT companies, communications agencies) appointed, where necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices in the United Kingdom and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own, including outside the United Kingdom and the European Economic Area. See the "International Data Transfers" section below for the safeguards we apply.

The Data concerning the User is collected to allow the Owner to:

• Provide and operate this Site;
• Respond to contact, demo, and "Book a Call" requests;
• Send marketing communications and newsletters to Users who have subscribed or otherwise consented;
• Manage its business relationships with prospective and existing customers (CRM);
• Monitor and analyse Site traffic and performance (Analytics);
• Comply with its legal obligations, respond to enforcement requests, and protect its rights and interests (or those of its Users or third parties);
• Detect any malicious or fraudulent activity.

The Owner may process Personal Data relating to Users if one of the following applies:

• Consent — Users have given their consent for one or more specific purposes (for example, newsletter subscription, or the setting of non-essential Cookies via the consent banner). Consent may be withdrawn at any time.
• Contract / pre-contractual steps — processing is necessary for the performance of an agreement with the User and/or for pre-contractual steps taken at the User's request (for example, responding to a demo or sales enquiry).
• Legal obligation — processing is necessary for compliance with a legal obligation to which the Owner is subject.
• Legitimate interests — processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party, including operating and securing the Site, understanding how the Site is used, and conducting business-to-business marketing to corporate contacts in accordance with applicable law.

The Owner will gladly help to clarify the specific legal basis that applies to any particular processing activity upon request.

Personal Data is collected for the following purposes and using the following services:

Contact and enquiry management

When you submit an enquiry, request a demo, or book a call through this Site, we process the information you provide (name, company, email address, and the content of your message) in order to respond to you, schedule and conduct the requested call, and follow up on your enquiry. This information may be stored in our customer relationship management (CRM) and scheduling systems.

Personal Data processed: first name; surname; company name; email address; phone number (where provided); content of the enquiry.
Legal basis: pre-contractual steps taken at your request; legitimate interests.

Newsletter and marketing communications

By subscribing through the "Stay updated" form, you consent to receive our newsletter and marketing communications about Matchday Live products, features, and events, delivered though Mailchimp. Every email we send includes an unsubscribe link, and you may opt out at any time without affecting your use of the Site. We may measure engagement with our emails (such as opens and clicks) to improve their relevance.

Personal Data processed: first name; surname; company name; email address; email engagement data.
Place of processing: United States - Privacy Policy
Legal basis: consent.

Tag management and consent management

This Site uses Google Tag Manager (Google LLC) to manage and deploy measurement and marketing tags, and a consent management platform (CookieYes, CookieYes Limited) to collect and record Users' consent choices in accordance with Google Consent Mode v2. Non-essential tags are only activated in accordance with the consent you provide via the banner. Your consent preferences are stored so that they can be honoured on subsequent visits and evidenced if required.

Personal Data processed: Trackers; consent records; Usage Data.
Place of processing: United States (Google) - Privacy Policy – Opt Out
Place of processing: United Kingdom / European Union (CookieYes) - Privacy Policy

Analytics

Google Analytics 4 (Google LLC)

Google Analytics 4 is a web analysis service provided by Google LLC ("Google"). Google utilises the Data collected to track and examine the use of this Site, to prepare reports on its activities and share them with other Google services. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data centre or server. Analytics cookies are only set with your consent, collected via our consent banner.

Personal Data processed: number of Users; session statistics; Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Legal basis: consent.

Displaying content from external platforms

Google Fonts (Google LLC)

Google Fonts is a typeface visualisation service provided by Google LLC that allows this Site to incorporate content of this kind on its pages.

Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy.

Hosting and backend infrastructure

Amazon Web Services (AWS) (Amazon Web Services, Inc.)

Amazon Web Services is a hosting and backend service provided by Amazon Web Services, Inc. This Site is hosted on AWS infrastructure.

Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.
Place of processing: United Kingdom / European Union — confirm your hosting region (e.g. eu-west-2, London) – Privacy Policy.

Traffic optimisation and distribution

Amazon CloudFront (Amazon Web Services, Inc.)

Amazon CloudFront is a content delivery and traffic optimisation service provided by Amazon Web Services, Inc. Its function is to filter and accelerate communications between this Site and the User's browser. Considering the distributed nature of this system, content may be served from edge locations in different countries.

Personal Data processed: browser information; device information; IP address; approximate location (city, region, country); operating systems; Usage Data.
Place of processing: United Kingdom – Privacy Policy.

This Site uses Trackers. When you first visit the Site, our consent banner allows you to accept, reject, or customise the use of non-essential Trackers. You may change or withdraw your consent at any time via the cookie settings link on this Site. To learn more, Users may consult the Cookie Policy.

Where Personal Data is transferred outside the United Kingdom or the European Economic Area — for example, to service providers in the United States — the Owner ensures an adequate level of protection through one or more of the following safeguards:

• Transfers to recipients in countries covered by UK adequacy regulations or an EU adequacy decision;
• Transfers to US organisations certified under the EU–US Data Privacy Framework and the UK Extension to it;
• The UK International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission's Standard Contractual Clauses;
• The European Commission's Standard Contractual Clauses (SCCs), where EU law applies.

Users may request further information about the specific safeguards applied to a given transfer by contacting the Owner.

Personal Data shall be processed and stored for as long as required by the purpose for which it was collected. Therefore:

• Enquiry and sales data is retained for as long as needed to handle your enquiry and, where relevant, manage the resulting business relationship, and thereafter for a reasonable period consistent with our legitimate interests and legal obligations.
• Newsletter data is retained until you unsubscribe or withdraw your consent, after which you will be removed from our mailing list (we may retain a minimal suppression record to ensure you are not contacted again).
• Analytics data is retained in accordance with the retention settings of the relevant analytics service.
• Consent records are retained for as long as necessary to demonstrate compliance.

The Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted or anonymised.

Users may exercise certain rights regarding their Data processed by the Owner. In particular, to the extent permitted by applicable law, Users have the right to:

• Withdraw consent at any time where processing is based on consent;
• Object to processing of their Data where processing is based on legitimate interests, and object at any time to processing for direct marketing purposes;
• Access their Data and obtain a copy of the Data undergoing processing;
• Verify and seek rectification of inaccurate or incomplete Data;
• Restrict the processing of their Data in certain circumstances;
• Have their Data erased ("right to be forgotten") in certain circumstances;
• Receive their Data in a portable format and have it transmitted to another controller, where technically feasible;
• Not be subject to solely automated decision-making producing legal or similarly significant effects. This Site does not carry out such decision-making.

Requests to exercise these rights can be directed to the Owner using the contact details provided in this document. Requests are free of charge and will be answered as early as possible, and in any event within one month, extendable where permitted by law.

Users in the United Kingdom have the right to lodge a complaint with the Information Commissioner's Office (ICO) — ico.org.uk. Users in the European Economic Area have the right to lodge a complaint with the supervisory authority of their habitual residence, place of work, or place of the alleged infringement. We would, however, appreciate the opportunity to address your concerns before you approach a regulator, so please consider contacting us first.

This Site is a business-to-business service and is not directed at children. We do not knowingly collect Personal Data from anyone under the age of 18 through this Site. If you believe a child has provided us with Personal Data, please contact us and we will delete it.

Legal action

The User's Personal Data may be used for legal purposes by the Owner in court or in the stages leading to possible legal action arising from improper use of this Site or the related services. The User declares to be aware that the Owner may be required to reveal Personal Data upon request of public authorities.

System logs and maintenance

For operation and maintenance purposes, this Site and any third-party services may collect files that record interaction with this Site (system logs) or use other Personal Data (such as the IP address) for this purpose.

Third-party links

This Site contains links to third-party websites and services (including our application at app.matchday.live, our documentation site, and social media pages such as LinkedIn). This Privacy Policy does not apply to those third-party sites, and we encourage Users to review the privacy policies of any site they visit.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

To the extent that US state privacy laws (such as the CCPA/CPRA) apply, the categories of Personal Information collected through this Site are: identifiers (name, email address, company); internet or other electronic network activity information (Usage Data, Trackers); and approximate geolocation data (derived from IP address). The Owner does not sell Personal Information and does not share Personal Information for cross-context behavioural advertising, as those terms are defined under applicable US state law. US state residents may exercise applicable rights (including access, deletion, and correction) by contacting the Owner using the details above, and will not be discriminated against for doing so.

The Owner reserves the right to make changes to this Privacy Policy at any time by notifying Users on this page and, where feasible, via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top.

Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.

Personal Data (or Data) / Personal Information (or Information) Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data Information collected automatically through this Site (or third-party services employed in this Site), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Site, the URI addresses, the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer, the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit and the details about the path followed within the Site, and other parameters about the device operating system and/or the User's IT environment.

User The individual using this Site who, unless otherwise specified, coincides with the Data Subject.

Data Subject The natural person to whom the Personal Data refers.

Data Processor (or Processor) The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this Privacy Policy.

Data Controller (or Owner) The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Site. The Data Controller, unless otherwise specified, is Matchday Media Group Limited.

Site The means by which the Personal Data of the User is collected and processed.

Cookie Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker Tracker indicates any technology — e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting — that enables the tracking of Users, for example by accessing or storing information on the User's device.

Legal information This privacy statement has been prepared based on provisions of multiple legislations, including the UK GDPR and Data Protection Act 2018, the EU GDPR, and applicable US state privacy laws. This Privacy Policy relates solely to this Site, if not stated otherwise within this document.